Google Merchant Account Suspension Please :(

Shopify Discussion

Topic summary

Google suspended the store’s Google Merchant Center for “Website or online store needs improvement,” limiting visibility of all products in the United States. The notice lists basic site-quality requirements: domain consistency, no broken links or placeholder content, product details on-site matching the feed, and no missing/generic product info.

The merchant says the account worked for a year but was suspended after a domain change. A respondent asks whether the site truly meets all listed criteria.

Another participant asserts the suspension is valid, citing misleading practices after the domain change: carrying over old product reviews (reviews must reflect sales on the current domain) and showing purchase/activity notifications like “52 days ago” while the new site is only 39 days old.

Recommended actions:

  • Remove all reviews not earned on the current domain.
  • Fix or remove misleading purchase-timestamp notifications.
  • Audit the site for broken links, placeholders, and mismatches between on-site product info and the product feed.

No resolution yet; the thread remains open pending the merchant’s corrections and review.

Summarized with AI on January 8. AI used: gpt-5.
1

Hello, can anyone help me with this issue? The google support staff does not help.

url: www.sdnavigation.com

Website or online store needs improvement

Limits visibility of all products in United States

There was a problem identified with your website. Update your entire website to provide a useful and transparent shopping experience for customers.

Make sure your website meets the following requirements

  • Your website should have a domain name that matches the uploaded domain name
  • Your entire website shouldn’t have any broken links
  • Your website shouldn’t contain any placeholder images or text
  • The product details and categories should match those that you provide in your product data
  • Your website shouldn’t contain generic information and shouldn’t miss crucial information about products
2

Hello, do you fully meet the stated criteria?
If the output you give to Google merchant does not meet the criteria, there will be a problem.

3

google merchant works for 1 year, after i changed the domain name i got all suspendeds

4

Yes, the suspension seems to be valid based on what I see and with your info.

You can’t change a domain and keep your old reviews. Google sees this as misleading. I recommend you remove all your reviews.

You can only show reviews from sales made on the current website URL.

You also show 52 days ago xx bought xx, but the website is only 39 days old. This is also misleading.

I am sure there are more issues, but I hope with these two examples you will know what you need to do to check and resolve everything on your website.