I recently re attached my google merchant . I am a juice bar and need to drive traffic to my store front . I’m eager to get this poppin Immediately before the rent goes up for space and it out of my budget. Do o need to update Seo searches
Hello Tish Brown, thank you for great question and welcome to the Shopify AMA. I’m your host Emmanuel from FeedArmy.
If you want to increase your performance, which I think is what you are looking for. Is to do 2 things.
First, improve your product data feed quality, a higher quality feed will improve your performance out of the gate. Have a look at this video that demonstrates how big of an impact this is: https://www.youtube.com/watch?v=pqFCRer5K4Y
And here is the list of attributes I recommend you look at: https://support.google.com/merchants/answer/7052112?hl=en
Then the second part is your campaign. If you can aim for 30 sales per month, then I recommend you use Performance Max.
If you are tight on budget, I would focus on a standard shopping campaign setup that has an advanced layering. Where you can split traffic intent in 2 or 3 different campaigns. This allows you to focus your spend more on what is performing.
Here is a great video explaining how: https://www.youtube.com/watch?v=CiRIDzRrHno
Hope this helps Tish.