Google Merchant Center Approved, But No Product Visibility in Google Shopping

Shopify Discussion

Topic summary

A Shopify store owner has successfully connected their store to Google Merchant Center and Google Search Console. While the store appears in regular Google search results and all products show as approved in Merchant Center, none of the products are visible in Google Shopping despite using the free product feed.

Troubleshooting suggestions offered:

  • Test visibility using incognito mode by searching for store name + specific product titles
  • Share the website URL for community members to verify visibility

Key insight provided:
Free listings function similarly to organic search results and rely heavily on SEO optimization, making product visibility more challenging than paid listings.

Outstanding questions:

  • How to configure target country settings (single or multiple countries) for the product feed
  • Recommendations for specialists to optimize Google Shopping and Merchant Center performance

The discussion remains open with no definitive resolution yet identified.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.
1

Hi,

I have a Shopify store connected to Google Merchant Center and Google Search Console. When I search for my store on Google, it appears in search results, but none of my products are visible on Google Shopping.

All my products are approved in Google Merchant Center, and I am using the free product feed, but they still don’t show up.

Can someone help me understand why this is happening? Also, how can I set up the target country for my product feed (one or multiple countries)?

Any guidance would be greatly appreciated.

Thanks!

2

Try incognito mode in google. Go to google shopping and type in your store name + the product title of the specific product you want to appear. You could also give us your website name and we can give it a try.

3

Free listings, is like organic listings but more difficult, it is all about SEO.

You can read more about this here: https://support.google.com/merchants/answer/13889434

4

Thanks for your suggestion! I appreciate the insights on free listings and SEO. Do you have any recommendations for specialists who can help optimize Google Shopping and Merchant Center performance