Google Merchant Center(GMC) Account suspension - [Shopping ads policies]

Hi contributors,

I am facing GMC account suspension due to the Shopping ads policies misrepresentation.

The store uses Trendsi - Fashion Dropshipping app and integrated with it.

At this time, product information such as product name, size, content, and image is the same as Trendsi.

Could this be a violation of the Shopping ads policies?
Can the GMC account be suspended if I post a lot of products without identifiers such as UPC, GTIN, or ISBN?

Thank you in advance.

1 Like

Not sure what the name would be for, make sure you correctly title the products information.

For product identifier the following applies.

  1. If a manufacturer has assigned a barcode then you are required to add this info in the GTIN field. Alongside the brand value with identifier exists to yes.

  2. If the manufacturer has not assigned a barcode, then remove the values brand, mpn and gtin and set identifier exists to no.

Here is a guide how to apply the rules using feed rules: https://support.google.com/google-ads/community-video/216954171

More info:
https://support.google.com/merchants/answer/6324351
https://support.google.com/merchants/answer/6324461
https://support.google.com/merchants/answer/6324482
https://support.google.com/merchants/answer/6324478

https://support.google.com/merchants/answer/6324478

In addition to the above info specific to your website, below are the most common reasons. So if you like to learn more, continue to read.

Misrepresentation refers to trust related signals about your business.

For instance, inconsistencies may arise when the actual physical location of your business aligns differently from the information provided on your website, Google Merchant Center settings, public social media profiles, or other connected accounts. All these details must align and reflect the physical reality of your business.

Be clear about your business model and how you operate.

Operating your business in one geographic region while asserting that the corporate entity is based in a different jurisdiction.

Not providing an official business name and not having this matched accros the web.

The practice of setting up a virtual address or business in a location where your company does not operate is a typical example of misrepresentation.

Additionally, the overall quality of your website can be a form of misrepresentation. Therefore, it’s essential to improve your website and populate it with original, high-quality content and not to copy-paste information from other websites.

Not including social links such as Facebook, Instagram, TikTok, etc.

Trust indicators such as your Google Business Profile, Better Business Bureau (BBB) accreditation, and genuine customer reviews are critical to fostering a sense of legitimacy and reliability.

Show certificates from offiical 3rd party sources.

Neglecting to include essential policies such as shipping, returns, privacy in the footer of your website can lead to misrepresentation. Instead, ensure all necessary policies are articulated and accessible to users for transparency and compliance.

Another example of this could be advertising a discounted price for an item, even though the product has not been sold at its alleged original price in recent history.

Copying content from other websites, including details items such as “About Us” pages or policy statements, is regarded as misrepresentation.

Not having an original authentic about us page.

Failure to maintain inventory or lack of knowledge regarding stock quantity levels.

Missing or limited contact method.

Do not have any placeholder text or images.

Do not have any redirects or broken links.

If you have published a blog post, make sure customers can read the article.

Any discrepancy on your website or in your Google Merchant Center account that deviates from absolute truthfulness can be perceived as misleading, which could potentially be the reason for suspension.

https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865

Thank you for your reply.

I would like to know if listing products in bulk that do not comply with Google policy is related to account suspension.

store: carolinasbeaches.store

Having too many products that are in violation will be a reason for suspension yes. But generally not related to misrepresentation.