This is autmoated, if you don’t add the brand value in the title, then Google will do this for you. You can not change this as that is what needs to be added.
This happens when you add a brand value, but not the brand value in the title.
Topic summary
Main issue: Merchant wants to hide brand information shown in Google Merchant Center/Shopping listings from a Shopify store and asks if Google permits this.
- Observation: Brand appears on product listings even when not manually added. Product link and screenshots were shared for context.
- Guidance: One respondent states Google automates this. If the brand attribute exists but isn’t included in the product title, Google may append/reflect the brand. They claim this behavior cannot be changed by the merchant.
Latest update: The original poster says they resolved it by removing brands from product names and making a change in the Settings tab of Shopify’s Google & YouTube app. No detailed steps were provided.
Open points: Another participant could not find any setting to disable the brand display and requested a screenshot for verification. It’s unclear whether Google allows fully hiding brand data or whether the reported workaround is reproducible.
Status: Unresolved/ongoing. Confirmation of the alleged settings-based method (with screenshots/steps) is pending, and whether Google will ultimately allow hiding brand remains an open question.
1 Like