How important is the Google Merchant Center product feed for SEO?
If the default Shopify connection to Google Merchant Center isn’t good enough, what apps or better options are there for this product feed?
It’s extremely important! It powers the organic product listings you see in the SERP!
Installing the Google & YouTube app/channel is good enough for most merchants (also make sure you log in to your GMC account to look for any messages there).
For clients I manage I use multifeeds: https://apps.shopify.com/multiple-google-shopping-feeds
The reason it is better is that you can easily map custom metafields.
You can setup feed rules.
You can use lot’s of predefined settings.
All to improve your data feed quality. However, you must know what needs to be improved as well, so to know what to improve I always look at the recommendations and requirements here: https://support.google.com/merchants/answer/7052112?hl=en
Thanks Kyle. Will you be able to answer any of my other SEO questions?