Google Merchant Center (GMC) account suspended after connecting a Shopify store via the Google & YouTube app. All products appear in GMC but are marked “Not Approved,” preventing them from serving on Google Shopping.
Attempted workaround: Manually adding each product’s variant URL (link to a specific size/color option) directly in GMC results in those items becoming approved. However, the catalog is too large for this to be practical.
Request: A faster, bulk method to get all products approved and guidance on how to lift the account suspension.
Decisions/Outcomes: None. No steps confirmed to resolve the suspension beyond the manual variant URL fix.
Status: Unresolved and seeking help. Key open questions include why the account is suspended, how to systematically fix product approvals (e.g., via feed settings or app configuration), and how to restore full account compliance.
Good evening
I have connected the shopify store to Google Merchant Center using the Google & Youtube App. But the Google merchant center account is suspended
The products are all visible in Google Merchant center but all marked ‘Not Approved’.
I started manually adding the product variant URL to each product in Google Merchant Center (which have become approved_ - but there are too many.
Is there a quicker way to approve all the products and lift the suspension?
Richard
Hi Richard! Unfortunately there’s no quick or bulk way to approve products while your Google Merchant Center account is suspended. Manually approving product URLs won’t lift the suspension and isn’t scalable.
You’ll need to:
Once the suspension is lifted, eligible products will be approved automatically.
The Google & YouTube app only syncs the feed — it can’t override Merchant Center policy enforcement.
Hope this helps.
hi Richard.
can you please share what’s the reason for account suspension? which policy violation did Google highlight via email, account notification, or any other channel?
And what are the reasons for it saying not approved? You can check here: Promote Your Business with Merchant Center - Google for Retail
sorry, it’s Misrepresentation
Misrepresentation
Prevents all products from showing in United Kingdom
During the review you requested on Jan 5, 2026, Google found this to still be an issue. Make sure you meet the requirements before you request another review from Jan 7, 2026.
Based on the information available about your business, there is reason to believe that customers are being misled on Google. Review the Misrepresentation policy and make changes to your Merchant Center and/or online store.
Make sure your Merchant Center and online store follow the following best practices / guidelines
Provide transparency about your business identity, business model, policies and how your customers can interact with you
Promote your online reputation by showing reviews or highlighting any badges or seals of approval
Use a professional design for your online store that includes an SSL certificate
Follow SEO guidelines, improve your eligibility for seller ratings and match your product data in your Merchant Center with your online store
Learn more about the Misrepresentation policy
Google found this issue through automated checks
You can request a review again on Jan 7, 2026
Misrepresentation. Lots of products are missing the product link url (there are lots of them for the different variants). I’m trying to find a way to fix the links without doing them individually (one product at a time)
Misrepresentation will not be due to missing links. Misrepresentation will be due to something missing on your website, such as business details, or missing policy links, missing content, or even your business model.
There can be many reasons over 200 in fact, and as you most likely already discovered, Google doesn’t share any specifics. The best way to increase your chances of getting approved is to resolve all possible issues.
To find them, have a look at the guides and policies below:
https://support.google.com/google-ads/community-video/318699100
https://support.google.com/merchants/community-video/379501229
https://support.google.com/google-ads/community-guide/304792695
https://support.google.com/merchants/answer/6150127
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865
https://support.google.com/merchants/answer/6149970
https://support.google.com/merchants/answer/9158778
https://support.google.com/merchants/answer/6150244
https://support.google.com/google-ads/community-guide/241068758