Google Merchant Center - Website or online store needs improvement

Hi All,

Just wondering if anyone can shed some light as to why I keep having issues with Google Merchant Store.

I am constantly getting the below

Website or online store needs improvement

There was a problem identified with your website. Update your entire website to provide a useful and transparent shopping experience for customers.

Make sure your website meets the following requirements

  • Your website should have a domain name that matches the uploaded domain name
  • Your entire website shouldn’t have any broken links
  • Your website shouldn’t contain any placeholder images or text
  • The product details and categories should match those that you provide in your product data
  • Your website shouldn’t contain generic information and shouldn’t miss crucial information about products

Now i’ve made sure my website domain matches everything, i dont have broken links, i dont’ have placeholders etc and everything else.

I’m really at a loss here.

Are my products unable to be adverstised via Google Ads?

This is my website: gumpouch.com

Any info would be appreciated.

For example missing contact link in the footer.

Make sure in the footer you add the address, email, phone, business name, etc.

Your contact page is also missing: what I mentioned you need to add in the footer.

Make sure to add if an item is in stock.

Checkout button is greyed out, which looks like you are preventing users from using the checkout.

To find more issues, make sure to check:

https://support.google.com/merchants/answer/6150127?hl=en
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865