Google Merchant Center - WHOLESALE CURRENCY (UNSUPPORTED SHOPPING CONTENT)

Shopify Discussion

Topic summary

A merchant selling approximately 800 reward products—primarily gift cards from major brands plus their own branded items—faces repeated rejections from Google Merchant Center for “Unsupported Shopping Content (Currency)” policy violations.

Google’s Policy Restriction:

  • Prohibits promotion of currency exchanges, discounted currencies, and prepaid gift cards branded by credit card issuers
  • Blocks products related to financial management, investments, and securities

Merchant’s Frustration:

  • Multiple revision attempts have all failed
  • Notes that thousands of similar products appear successfully on Google Shopping from other sellers

Community Response:

  • One experienced user advises against expecting approval for businesses primarily selling gift cards
  • Suggests gift cards are typically only approved when offered as supplements to a main product line (e.g., a clothing retailer offering their own gift cards)
  • Recommends using Google Ads text advertising instead, which has less restrictive policies than Shopping ads

Status: Unresolved, with low likelihood of approval based on current business model.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
2

In my opinion based on my experience, don’t expect to get approved.

Even if you get approved, don’t expect much performance.

Gift cards, are allowed, here is an example, when it is allowed, if you the merchant are selling a clothing line, then offer a gift card.

What is mostly not allowed, if your main business, is just selling gift cards.

Instead of shopping ads, instead use text advertising in Google Ads. Which does not require the same level of policies.