Google Merchatn Center Mssing Values Bulk Edit

Topic summary

A clothing store owner is struggling to add required Google Merchant Center attributes (color, age, sex, size) to thousands of product variants. Manual entry would be extremely time-consuming, and Shopify’s native bulk edit feature doesn’t support these specific Google Shopping attributes.

Current limitations:

  • Shopify’s built-in bulk edit (accessible via Products page checkboxes) doesn’t allow editing Google-specific attributes
  • Adding values individually causes product rearrangement and is impractical at scale

Proposed solution:
Use a dedicated data feed app like AdNabu that enables bulk editing of 70+ Google Merchant Center attributes across all products simultaneously, with instant syncing to GMC.

Status: The issue remains unresolved through native Shopify features; third-party apps appear necessary for efficient bulk attribute management.

Summarized with AI on October 23. AI used: claude-sonnet-4-5-20250929.

I have just started syncing our Shopify products to Google Merchant Center, and have encountered a problem.We are a clothing store and Google is requiring us to add color, age, sex, and size values. The problem is that we have thousands of variants, and to go one by one would take forever. However, I see no bulk edit option to add all these attributes at once.

I did see you can mass add the values on the products page, but it only allows me to do one at a time, and when I apply it, it rearranges the products.

Any advice?

shopify as such does allow you to bulk edit products as you can see in the screenshot above. for that you need to go to Shopify admin > products > then check mark all the products you want to edit.

however, please note for your specific case where you want to add color, gender, etc., attributes for google shopping, this won’t help.

you should try and use a data feed solution that offers bulk editing. you can consider adnabu. allows you to edit all 70+ google merchant center attributes in bulk for all products. and it also syncs all updates to GMC instantly.