Hey Emmanuel, would you suggest running a single performance marketing ad campaign vs running multiple ad campaigns?
TIA
Hello Nutrazee, thank you for your question, my name is Emmanuel and your host for todays AMA.
If you have more than 30 sales in 30 days, yes, you can create multiple campaigns, however, if you have less than 30, stick with 1 campaign.
The reason, and I am guessing you are using performance max, is that if you don’t have enough sales, then the campaign can not learn and improve.
However, you can add additional campaigns alongside performance max, such as a separate text campaign to target lets say your brand, and research keywords.
As well as demand gen, but be careful with this campaign, it will waste a lot of budget, test for 3 weeks to see if you get sales from it or not. It’s like 50 / 50.
Then add a standard shopping campaign.
But I would not setup multiple pmax campaigns for the same product.
Thank you so much. Appreciate your response.