What do I need to do to improve my Shopify website’s appearance in Google search? Keywords are added, pages are indexed, but the site is not found by keywords. Time has also passed - the site was indexed almost half a year ago. We are using a small budget for Google Ads, but this is also not helping our Shopify site show up regularly in search.
Does Shopify have a solution for this issue?
Various online marketplaces display our products instantly and regularly, including even in Google - it is easier to find a link to our Etsy page, than to our Shopify site.
Thank you.
Why This Is Happening:
- Etsy has massive domain authority
- Your site is still new (6 months is actually not long)
- Marketplaces have built-in trust with Google + other popularity signals
Most Effective Next Steps:
-
Focus on specific, less competitive keywords
- e.g. not “jewelry” but “handmade copper wire rings”
- Target long-tail keywords first
-
Build credibility:
- Get customer reviews
- Encourage repeat customers
- Build an email list
- Network with related businesses
It’s normal for marketplaces to outrank you. Focus on building your brand and unique value proposition instead of trying to compete directly with Etsy’s SEO power.