Are you sure having multiple merchant centre accounts, not subaccounts, under the advanced account is not a policy violation?
Topic summary
A Shopify merchant is managing two domains (.com.au for Australia and .com for USA) within a single store and needs to set up separate Google Shopping feeds for each market.
Key Technical Challenge:
Google Merchant Center only allows one domain per account, but the merchant already has a feed targeting Australia and needs to add USA.
Recommended Solutions:
- Set up a Google Merchant Center Advanced account, which allows multiple sub-accounts for different domains
- Create separate merchant center accounts for each domain (.com and .com.au)
- Use a multi-feed app (like Nabu for Google Shopping Feed or Multiple Google Shopping Feeds) to manage feeds for both domains from one Shopify store
- Both merchant centers can connect to the same Google Ads account for running campaigns
Implementation Details:
- Advanced account approval typically takes 3-5 business days
- Each sub-account should use a different email address
- Product IDs can remain the same across feeds (recommended for remarketing code consistency)
- Conversion tracking for non-primary domains may require manual setup via code modifications
Current Status:
The original poster has requested an advanced account and is evaluating whether to use the multi-feed app for all domains or combine it with the native Google & YouTube app.