Google Shopping for Furniture Store (getting started)

Ask Me Anything Q&A Googleshoppingamarepo

Topic summary

A furniture store owner is launching Google Shopping campaigns using manual CPC bidding to control costs while testing performance. They’re avoiding Performance Max initially and monitoring search terms daily to add negative keywords for better conversion rates.

A respondent confirms that standard shopping campaigns are the right starting approach for maintaining control over search terms and targeting. They recommend an advanced multi-campaign setup that allows granular control over which search terms to bid on and at what amounts.

The suggestion includes using a tiered campaign structure where generic keywords can be pushed to more relevant, specific keywords. This approach would reduce the need for daily negative keyword management to weekly reviews instead.

A video tutorial link was provided to explain the multi-campaign strategy in detail.

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.
1

Hello - I’ve got a new store https://htgtfurniture.com that I’ve been working on and I’ve identified Google Shopping (not PMAX) as the best way to get started (open to other thoughts) with manual CPC bidding to get it going. I’m trying to keep costs low as I figure out what works and what doesn’t.

Wondering if there are any major unlocks or things to NOT do for this setup? I’m monitoring search terms daily and adding the relevant negative keywords that I think are not going to have a good CVR.

Thanks!

2

Hello Alex, thank you for your question. I’m glad you are starting out with standard shopping campaigns, that is indeed the best way for control both in terms of search terms and targeting (just shopping ads).

There is not much about not do with this setup, as it is a very good controlling method. But I would consider suggestion a more advanced setup, which is by using multiple campaigns, that allow you to specify which search terms you bid for and home much. Have a look at this video: https://www.youtube.com/watch?v=CiRIDzRrHno

This way, you don’t need to exclude keywords daily, but maybe weekly check which ones you want to target by pushing the generic keywords to the relevant keywords.