Google Smart Shopping Campaign double counted my conversions

Shopify Discussion
1

My google smart shopping campaign double counted my latest purchase in the conversion column.

For a product, there’s only 1 sales in lifetime. But in the campaign, under products, it shows that it has 2 conversions.

And actually for the other product with 4 conversions, there’s only 3 sales actually. There is also a double counted in one of the orders.

I’m not sure if it’s because of the post_purchase page and the thank_you page make it double counted.

Can any one help me to fix this?

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2

@Spartanc 2 things to look out for:

  1. Make sure that, on the Google Ads side, you don’t have multiple conversion actions setup for a purchase. You want 1 conversion setup for a purchase and that should be when they hit the Thank You page.

  2. Make sure that you didn’t accidentally add your tracking code to your Shopify store more than once. This is common when you setup both your analytics and Google Ads tracking on site. You can use the Google Tag Assistant tool in Google Chrome to verify if that is the case.

Hope this helps!

3

Also make sure your code is wrapped in first_time_accessed to avoid when a user reloads or re-visits the page having the code re-trigger.

Also add the order id to the code, so that if first_time_accessed failed, Google knows its the same order and only registers 1 conversion: https://support.google.com/google-ads/answer/6386790?hl=en

1 Like
4

Thanks EmmanuelFlossie,

Below is the code input under my shopify admin → setting → checkout → order status page

A Google technician helped me to input a couple weeks before.

Is it correct or any problem inside? (Ad acct number is hided)

Many thanks!

{% if first_time_accessed %}

{% endif %}

5

That looks correct yes. So not sure where the double conversion is coming from. Make sure you only have 1 conversion tracking action enabled.

1 Like
6

Thanks EmmanuelFlossie.

Where can I check if there is only 1 conversion tracking action enabled?

There’s only 1 smart shopping campaign is running currently.

Many thanks!

7

Google Ads > top right corner > tools and settings > conversions

1 Like
8

Thanks EmmanuelFlossie.

Is it the highlighted column? Is my setting correct?

Many thanks!

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9

Make sure to set the action optimization primary only for the ones you want to show up as a conversion.

For example set add to cart as a secondary. Otherwise, it will be included in conversions.

The column you highlight only shows up as a default setting when creating campaigns, it does not mean what you have effectively chosen in the campaign itself.