Google Tag not connecting when using google and youtube app

Shopify Apps

Topic summary

Users are experiencing issues with Google Tag Manager not connecting properly through Shopify’s Google & YouTube app, despite having previously working setups with Google Analytics, Merchant Center, and Ads.

Key Problems:

  • GA4 tags showing as “not connected” or “not found” on sites
  • Conversion tracking stopped working (specifically noted since July 18, 2023)
  • Issues persist even after uninstalling/reinstalling the app and recreating Analytics properties from scratch

Attempted Solutions:

  • Reinstalling the Google & YouTube app
  • Disconnecting and reconnecting Analytics properties
  • Recreating Google tags from scratch
  • Contacting Google support

Current Status:
No resolution found. Google support redirected users to Help Center and community forums rather than providing direct assistance. One commenter suggests the app itself is broken with no available fix, recommending manual installation of conversion actions instead. Links to official Google Ads guides for manual conversion setup were shared as an alternative approach.

Multiple users confirm experiencing identical issues, indicating this may be a widespread problem with the app integration.

Summarized with AI on November 12. AI used: claude-sonnet-4-5-20250929.
1

I have the google and youtube app installed on my site. It’s connected to merchant centre, ads and analytics. Conversions were being tracked perfectly until last week on google analytics however now google tag manager is saying that the tag is not connected.

How do I get the tag connected via the app again rather than needing to add it manually?

And why would it stop working via the app when I haven’t made any changes?

Thanks,

2

The why would it stop, is not an question I can answer.

But to resolve the issue, the best option I find is to uninstall and install the app again.

3

I’ve done that and it still doesn’t work properly. Anyone else had this issue?

4

Since 18/07/23 my conversions have stopped working. I uninstalled and reinstalled the google app. I remove my analytics property and recreated it. Binned the google tag and started from scratch but it’s still not working.. I’m on the dawn theme. Any help?

5

You might want to install your own conversion action instead.

Here is the official guide: https://support.google.com/google-ads/answer/1722022?hl=en

Or if you want a step by step guide:

6

I have the exact same issue - my GA4 tag is connected via Google & YouTube app but it’s not found on the site. Tried disconnecting the properties, and reinstalling the app but nothing helped. Any solutions please?

7

Contact Google here: https://support.google.com/merchants/contact/shopify_3p_support_app

8

I’ve contacted them already, and here’s a reply that I got:

Hello Laura,

I understand that you are concerned that the ‘GA4 tag is not found’. Please note,our Help Center and Google Ads Community are best suited to address this issue. "If you have concerns regarding billing, policy or Merchant Center-related issues with your account, our support agents can help answer questions.

All the best,
Roop
gTech Customer Experience

As if I haven’t checked all the communities and discussions already. This is a pathetic support from Google.

9

Not surprised. Google just does not want to deal with your issue. As they don’t want to assing staff to fix issues. It is long known that Google support is no longer possible, and now you have to use AI to get answers, or hope someone else figured out how to fix it.

But the reality is, its the app that is broken, so there is no fix. Except for installing things manually yourself.