One thing that helped my own Shopify store build a bit more trust over time was getting the business properly verified across Google services and making sure the branding stayed consistent everywhere.
It didn’t magically fix conversions overnight, but I did notice customers seemed more confident when the store looked more established and recognizable in search results and emails.
For stores already investing in Google Ads, small trust signals like verified branding, clean product info, reviews, and consistent business details can sometimes make a bigger difference than increasing ad spend alone.
Just sharing in case it helps anyone else trying to improve visibility and customer confidence.