The discussion explores whether Bing’s advertising performance has improved for B2B keywords, particularly for a custom packaging business targeting Shopify stores. Historically, Bing offered lower cost-per-click (CPC) but insufficient search volume compared to Google.
Key developments mentioned:
Recommendation provided:
Regularly monitor performance metrics (CTR, CPC, conversions) to optimize campaigns and capitalize on Bing’s growing user base while maintaining cost efficiency.
The discussion remains open regarding actual performance data from businesses using both platforms for B2B keywords.
In the past Bing has had better CPCs, but too low of volume to worry much about…how has that been changing since SearchGPT/Bing partnership? Are you seeing Bing perform better?
Our Shopify Site (CustomBoxes.io) focuses on helping Shopify stores buy easy, affordable custom packaging, so we are focused on B2B keywords in particular (e.g. like affordable custom shipping boxes)?
Thanks much!
Hey there!
With Bing’s growing user base, especially after integrating SearchGPT, you can reach more people while spending less, as its CPC is lower than Google’s. Plus, Bing’s LinkedIn profile targeting lets you focus on key decision-makers in the custom packaging industry, helping you connect with the right audience. Regularly checking performance metrics like CTR, CPC, and conversions will help you optimize your campaigns for the best results.
Since Bing has seen a 15% increase in daily traffic, there’s definitely more potential for higher search volume. And with Bing Ads having a higher CTR than Google, it’s a great, cost-effective way to boost your campaigns!
Hope this helps 