Google & Yahoo email deliverability changes - February 2024

Topic summary

Impending Gmail/Yahoo requirements (Feb 2024) highlighted: DKIM, SPF, DMARC; branded sending domain; one‑click unsubscribe; spam complaints under 0.3%.

Shopify guidance and automation: If the domain is hosted on Shopify, Shopify will auto-set required DKIM/SPF and insert a DMARC p=none before Feb 1 for Shopify emails. Third‑party ESPs (e.g., Klaviyo, Omnisend, Google Workspace) require their own DNS records managed separately.

DKIM specifics: 1024‑bit keys are acceptable for Gmail’s Feb minimums; Shopify currently supports 1024 only, with 2048 planned later. TXT record 255‑character limits caused issues; regenerating keys and carefully copying values (avoid altered characters/spaces) solved cases.

Klaviyo setup: Use static CNAMEs (Shopify DNS does not accept NS), which delegate a subdomain Klaviyo configures with SPF/DKIM automatically. One SPF record per domain; subdomains can have their own SPF overriding the parent.

Email hosting/MX: Ensure MX points to the actual email host (not Gmail unless using Google Workspace). Misconfigured MX/forwarding disrupted inboxes; moving to a proper host (e.g., Zoho) resolved issues.

Sender identity: If using a gmail.com sender, Shopify rewrites the From to a shopifyemail.com address to meet requirements while preserving your reply‑to. Discussion largely resolved common setups; 2048‑bit DKIM support on Shopify remains pending.

Summarized with AI on January 6. AI used: gpt-5.

Do you mean if my website domain is hosted through shopify or my emails? I send bulk marketing emails (newsletters) via the shopify platform and of course all the order, fulfillment etc automatic emails, but my email address is naturalfibrearts@gmail.com . I understood that I would have to change that to something like admin@naturalfibrearts.com is that correct? That would mean changing all my stationary, business cards etc.