Google & YouTube app Google Ads conv. tracking - coupon code

Ask Me Anything Q&A Googleshoppingamarepo
1

Hi Emmanuel,

We’ve tested and noticed that conv. value that we’re getting in Google Ads through the Google & YouTube app doesn’t take in consideration coupon code that is applied to an order (gross value is taken). Do you know how to resolve it and what is your recommendation for Google Ads conv. tracking with Shopify?

Thanks,

Tamara

2

Hello Tamara, thank you for your question in the FeedArmy AMA Event.

Yes, I do know what you can do, I have actually built my own tracking code and it’s free, that takes into consideration to remove all discounts values from the conversion value. Which is very important to keep ROAS values correct.

https://www.youtube.com/watch?v=GflbZL2wyK8