My products are being used by people at the highest level. It’s a niche musical instrument accessory and I have some original innovations. Not much has changed in this space for decades so people tend to stay with what they have always known.
Hi @Supersprint27 ,
You’ve got a solid product, top musicians are already using it, but sales are slow, which can tell your problem isn’t quality but getting people to care enough to switch.
People don’t just buy “original innovations.” They buy what feels familiar, easy, and low-risk. Right now, your product is the new kid on the block, and your job is to make the answer obvious.
Here’s how I’d tackle it if I were you:
- Let them try it, no strings attached. Risk-free trials, easy returns, or even a “pay later” model—whatever gets it in their hands with zero hesitation. Once they use it, they’ll get it.
- Get those musicians to show how it helps them. A quick demo or side-by-side comparison beats any written testimonial.
- Make the old way feel outdated. Instead of just hyping up innovation, frame it as “Here’s what you’re missing out on by sticking to the old method.”
Hope this helps.