I have recently started a candle business that inspires and supports transformational journey. My goals for Google marketing is that when people type in candle, candle for gifts, gift for mom, soy candle etc. my website must pop up on first page. I have done some SEO in the description. What more I need to do? Should I run ads? Or improve SEO?
Hello studiovikara, great question. So with advertising there are 4 fundamentals.
The website, the data feed, google merchant center settings and your campaign setup in Google Ads.
What has the biggest impact are the improvements you implement in Google Merchant Center and the data feed. And your Google Ads campaigns.
So let’s start with the data feed, in this case I recommend you look at the requirements and recommendations here: https://support.google.com/merchants/answer/7052112
Then go through all the settings in Google Merchant Center, and make sure everything is added and is correct.
Then for Google Ads, it depends. For example if you want a lot of control, setup standard shopping campaigns with advanced features explained here: https://www.youtube.com/watch?v=CiRIDzRrHno
If you want less management, but want to ensure not to waste too much budget, use performance max with no ad assets : https://www.youtube.com/watch?v=z6VhX7MqIgY