Hi Simon, What would be your recommendation for online marketing, so many platforms where should I focus my ad spend with a limited budget. Thanks
Topic summary
A user seeks advice on allocating a limited online marketing budget across multiple platforms for a new brand.
The response recommends prioritizing foundational research over immediate ad spend:
- Target Market Research: Identify the core demographic and understand their purchasing behavior
- Influencer Partnerships: Explore collaborations with key influencers within budget constraints
- Community Engagement: Build authentic presence by actively participating in the target community
- Content Quality: Ensure strong supporting content before launching ads
Additional considerations mentioned include SEO optimization and website user experience. The advice emphasizes genuine community engagement and brand awareness building over rushing into paid advertising, suggesting these foundational steps should precede significant ad spend decisions.
- Identify target market
- Do your research to determine how that market buys their products
- Are there any key influencers that you could afford or work with to help reach your core demographic/target
- Are you part of that community, and could you build a profile in that community
- Do you have good content to support ads
Outside of that, it’s a tough call re. ad spend as there are a number of variables to consider, including SEO optimization, website user interface, etc. I’d worry less about spend initially and more about truly engaging with your core community and build awareness.