Growth loops with affiliate marketing

Shopify Discussion
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Hi Community,

Often when we talk about growth, it’s a funnel. Pour more in. Get more out.

Here are the problems:

  • Acquiring new customers from scratch is hard
  • Funnels flow in one direction
  • Growth is linear

I’d like to share a growth loop framework I recently learned from Saledress, particularly around leveraging affiliate marketing.

Loops feed themselves. The actions of one buyer create an output which creates a new buyer. Their process is rather simple.

  • They run ads on Instagram targeting college students for their dresses.

  • The first thing and last thing they’ll see once they click the ads is Saledress’s affiliate offer.

  • Being college students who love to hustle and cut down on spending, they join the program and promote the products to their friends.

Now, Saledress has an army of affiliates eager to promote their products and bring in new customers. This time, without paying first-hand for placement ads. And this approach has earned Saledress more than $1M returns in less than 8 months.

It works, and it works wonders.

You can easily copy this approach for your store.

All you need is an affiliate tool with the ability to place your offer on the navigation bar and at the order confirmation page. UpPromote, BixGrow, and Affiliately all have this feature.

The best thing yet is that you can try this one out for free in your store today. It only takes a short time to learn the skill, but it can transform your store forever.

Time for change. Let’s do it, it’ll literally cost you nothing. :rocket:

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