A user tested three different conversion tracking methods for Google Ads on a client’s Shopify store to determine which performs most accurately.
Key Finding:
Conclusion:
Based on this case study, GTM configuration is recommended as the superior tracking method for Google Ads conversions. The user includes a screenshot comparing the conversion counts across different tracking sources.
This appears to be a single-post observation with no follow-up discussion or alternative perspectives yet shared.
The Truth About Google Ads Tracking: GTM Beats Shopify App
Clear Winner: GTM configuration
Real Case study:
I want to share something that is very important to those who run Google ads.
In one of my client’s google ads account I configured 3 different sources of conversions to check the result. surprisingly Google Tag Manager GTM performs better than the app integration.
Conversions count:
Google and youtube APP:29
Google Tag Manager GTM: 31
