@sales_2797
I wrote a reply about this here: Missing H1 tags
And also did a step-by-step guide if it helps: How I Fixed the Homepage H1 Tag on Shopify Stores: A Seller’s Step-by-Step Guide | ClickFrom.AI: Your AI Visibility Optimizer for Shopify
Topic summary
A site audit revealed 373 pages missing H1 headings on a Shopify store using the Empire theme. The issue was confirmed on product pages, where the H1 tag—critical for SEO and search engine understanding—is absent.
Possible causes:
- Theme code modifications or specific product templates (some Empire variants use H2 instead of H1)
- Some themes reserve H1 for the logo/brand in the site header
- Theme developers may prioritize design over SEO best practices
Proposed solutions:
- Add custom code between
<body>and</body>tags in theme.liquid file to programmatically insert H1 tags for product pages - Review theme templates to identify where H1 was removed or replaced
Key debate: One participant cautioned against blindly following audit tool recommendations without actual SEO expertise, though others confirmed H1 tags are essential for search visibility.
The discussion remains open with multiple offers to provide specific code fixes or direct assistance. A screenshot was shared confirming the missing H1 element.