Has anyone connected their store to Google Analytics 4 via the Google channel app?

Shopify Discussion
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March 2023, which is now, is when Shopify will allow store owners to connect their stores to Google Analytics 4. According to an email, this is done via the Google channel app. I haven’t connected my store yet but I have some thoughts:

  • I assume the quality of the reports will be pretty good and an easy setup versus using Google Tag Manager. Has anyone set up their store yet? Does it work well?
  • I currently have a GA4 property setup on my store with Google Tag Manager. Can I run the Shopify native setup in parallel or will the setup conflict with each other?
  • If anyone has done this do they recommend a manual or automated setup?

Thanks.

1 Like
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@GreenTree1 have you gotten an answer to this? Our GTM set up is working ok for now but I need to know if I can run GTM and Shopify native set ups in parallel. Or if the native set up is somehow better than GTM.

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No responses. I am working with an agency that tells me we can set up natively and build tags in GTM in parallel. All that event tracking will be able to go into the same property in Google Analytics.