Hello guys, any advice will be appreciated:-https://thearomawellness.com/

Store Feedback
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Topic summary

Store owner requests feedback on product selection, pricing, and overall site improvements for an aromatherapy e-commerce site.

Key recommendations (from a PageFly representative for a Shopify store):

  • Add a prominent call-to-action button on the homepage banner (e.g., “Shop Now,” “Limited Time Offer”).
  • Make product prices more visible (larger font, bold, or contrasting color).
  • Use color swatches for variants instead of text labels (e.g., black/white sets).
  • Replace blurry images with high-quality visuals.
  • Add star ratings to the reviews section for quick quality signals.
  • Prepare for holidays (BFCM, Halloween) with festive design elements and clearly highlighted seasonal offers/discounts.

Notes:

  • Multiple images/screenshots were shared to illustrate issues and desired changes; visuals are central to understanding the feedback.
  • No direct advice was given on product selection or pricing specifics, despite the initial request.

Outcome and status:

  • Store owner acknowledged the advice and plans to implement the suggestions.
  • No disagreements were raised; discussion is amicable.
  • Partially resolved (design/conversion tips addressed); product selection and pricing guidance remain open.
Summarized with AI on January 18. AI used: gpt-5.
2

Hi @thearomawlns ,

This is Kate from PageFly - Shopify Landing Page Builder App.

I see your page is nice and elegant. It’s evident that you’ve invested time and effort into making it visually appealing and functional. Well done!

From my experience, I have some feedback to improve your store.

1. Add the Call to action button to the banner

It’s a tip to encourage customers to make decisions quickly. You can try “Shop Now!”, “Exclusive Deals Await”, “Discover Now”, “Grab Hot Discounts”, “Limited Time Offer”.

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PageFlyKate_0-1695094076998.png1600×639 130 KB

2. Style Product price to be highly visible

Increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.

PageFlyKate_1-1695094077013.png
PageFlyKate_1-1695094077013.png1600×705 173 KB

3. Use option swatches for the color

Use should use option swatches to display the real color black/white/black set instead of display the color text.

PageFlyKate_2-1695094076997.png
PageFlyKate_2-1695094076997.png1600×701 183 KB

4. Use high quality image

This image looks a bit blurry on my side, you should use a high quality one

PageFlyKate_3-1695094076919.png
PageFlyKate_3-1695094076919.png1600×644 81.5 KB

5. Add rating star to the product reviews section

Customers often expect to see rating stars in product reviews. Ratings provide a quick and easily digestible summary of the overall quality of a product.

PageFlyKate_4-1695094076924.png
PageFlyKate_4-1695094076924.png1600×677 178 KB

6. Get ready for holiday season

As the holiday season approaches, and with many businesses already gearing up for festivities like Black Friday Cyber Monday (BFCM) and Halloween, your products align seamlessly with this festive period. I strongly encourage you to implement these suggestions to maximize your success during these celebrations:

  • Festive website design: Update your website with a festive theme that reflects the holiday spirit. Add seasonal graphics, banners, and colors to create an inviting and celebratory atmosphere for visitors.
  • Holiday specials and offers: Offer exclusive holiday promotions, discounts, or special deals to entice customers. Highlight these offers prominently on your website to catch the attention of potential buyers.

That’s all of my feedback. Hope it helps to increase your conversion rate.

Best Regards,

Kate | PageFly Team