Hey everyone,
I’m working on improving the SEO and overall performance of an online store and wanted to hear from other store owners.
For those who have already worked on Shopify SEO, what made the biggest difference for you?
I’d especially like to hear what you focused on first and what actually helped, rather than just following a long SEO checklist.
Looking forward to learning from everyone here.
Hi @mh6824213 Welcome To Shopify Community So Page speed made the biggest difference for me by far, everything else feels secondary if the site is slow since Google (and users) bounce before your great product titles or content even matter. After that, product titles and descriptions actually written for search intent (not just brand-y copy) moved the needle more than I expected, small changes like adding the material, use-case, or “for X” phrasing pulled in long-tail traffic. Collection pages and internal linking helped more with rankings over time rather than an immediate spike. Blog content is the slowest to pay off but compounds the most long term. If you’re just starting, I’d fix page speed and product page SEO first, that’s where the fastest wins usually are.Hope this helps solve your problem, and if it does, don’t forget to like and mark it as the solution. Thank you!
In my experience, page speed and technical SEO usually move the needle first, they affect every other page at once, so fixing them early makes everything else (product pages, collections, blog content) perform better too, instead of building good content on a slow foundation.
After that, product titles/descriptions and collection pages tend to matter most for actually ranking and converting, since that’s what Google indexes and what customers land on directly.
Blog content and internal linking help, but they’re more of a long-term compounding play, worth doing, just not where I’d start if choosing one thing first.
Focus first on product and collection pages, page speed, and internal linking. Make the important pages genuinely useful and easy for both shoppers and search engines to understand. That usually has a bigger impact than trying to complete a huge SEO checklist all at once.
I’d add one more thing beyond the usual SEO checklist: build your brand presence across multiple platforms.
As AI search becomes more important, it’s not just about ranking your Shopify store on Google. You also want your brand to appear consistently across relevant websites, communities, social platforms, review sites, and other trusted sources.
The more consistent and credible information AI systems can find about your brand, products, and expertise, the more likely your store may be recognized and surfaced when shoppers ask AI tools for recommendations.
Hi @mh6824213
In my opinion, I would start from basic optimization rather than doing a complete rework at once.
The first thing that should be done is technical SEO cleanup, and then work on product and collection pages since they are the ones that matter most for online shopping. Titles, description, headings, URLs, and internal linking can greatly improve results.
Then I would pay attention to speed and valuable content, because here the most important thing is to do changes that will positively affect both the search engine and the customer.
It is necessary to monitor organic traffic, ranking, and conversions after each significant update to see what really works.
@mh6824213 You are in the right direction… but I recommend.. discription is very important; if you are defining anything else… you should be make sure to provide the correct signal to Google and AI tools for ranking your business.
Hi @mh6824213
You can check this article once. It covers all the points you mentioned and should give you a good overview:
15 Shopify SEO Tips to Increase Organic Traffic in 2026
Best regards,
Devcoder 
What has worked best for me is fixing pages that already have some visibility before creating new content.
- Open Google Search Console, filter the last 3 months, and find queries with impressions but few clicks. Update the matching product or collection title, H1, intro copy, and meta description around that search intent.
- Improve the top 5 collection pages first. Add 150 to 300 words of useful copy, link to key subcollections, and make product names descriptive.
- Check mobile speed before removing apps blindly. Compress oversized images, avoid autoplay video, and remove unused app code where possible.
- Add links from product descriptions, guides, and menus to important collections. Make sure priority pages are reachable within 2 or 3 clicks.
I would only start blogging after those pages are in decent shape.