Your feedback helped so much, thank you! I added a video on the homepage in the hopes it would strengthen my brand, and after some agonizing hours I added linked pages to additional copy about sensory play and my brand’s story. Your advice was very insightful and I tried my best to put it into action. Thank you!
Topic summary
Newly launched sensory-toy store reports 100+ sessions/day from social ads but near-zero conversions; seeks actionable site feedback.
Key UX/design fixes suggested:
- Resize hero/announcement bar; reduce oversized header; ensure homepage icons/buttons link to products for faster navigation.
- Improve product page layout (padding/alignment), add a visible cart icon, and organize the footer by clear categories.
Content and brand recommendations (CRO = conversion rate optimization):
- Center the brand around “sensory play” with a clear story; use hero imagery of parents/children using the rollers to avoid confusion (e.g., with playdough).
- Consolidate scattered benefit callouts into one section; add FAQs to address common questions.
- Add product-use video and consider influencer marketing on YouTube/TikTok.
Product-page accuracy:
- Correct inconsistent details on items (e.g., Pond Nature Rollers) and customize fields per product (metafields suggested).
Actions taken by the owner:
- Added a homepage video; created linked pages for sensory play and brand story; implemented many visual/content tweaks; working on per‑product details; planning additional imagery.
Status: Ongoing. Community continues offering tips (with screenshots). No reported change in conversions yet; further advice invited.