Help a frist-timer's store be a success! Help with SEO is much appreciated

[Jack34]

Store URL

Mitsubishi Electric's Official Australian Distributor

Store description

Hey all. I’ve been working on this site for a while at work and I want to get your feedback on what I can do to improve it. This is my first-ever site so I’m sure there are things I’ve missed. This store is focused on industrial automation, which is a different focus than most other stores I’ve seen on here, so it will be an interesting challenge to see if your advice for those stores applies here too. The main area that can be improved I feel is SEO, hopefully the communities collective experience can help here.

What feedback do you want?

The main pages I’d like feedback on are the:
Home page: https://allautomation.au/
Collection pages: Mitsubishi FX Series PLC Modules – All Automation Australia
Product pages: AL2-24MR-A – All Automation Australia

The main goal for me is to increase traffic to the store. We’ve had some sales but mostly from people searching for the specific product, instead of say coming to the store and looking in collections or by using search.

Screenshot

[Moeed]

Hey @Jack34

Decent build as a first store but still not the best. There are a lot of things I have noticed that needs to be improved like the images which you’re using, the sections which you’re using are so basic.

Considering the high cost products that you’ve listed, they needs to be showcased professionally so they actually sell. For example, if you see the screenshot below, the sections width is uneven. One is half width meanwhile other is full width. Not something I would recommend.

There’s barely any work on collection page, like I said high cost products needs to be showcased professionally.

No FAQs on the product page? That’s a serious conversion killer right there.

Overall, your store looks like as if it was built in 30 minutes. Not to disappoint or anything since we all start with somewhere. What I would highly recommend you is find some references related to your niche and also explore Store Feedback board since you’ll find some great suggestions there as well.

Happy to help if you’d like me to give your store the right direction. Good luck with your store!

Cheers,
Moeed

[Jack34]

Thanks for the feedback, though it stings a little. I’ll take it onboard.

[slash]

For industrial automation, I would be careful applying generic ecommerce advice. Your buyers are probably not browsing emotionally. They need to find the exact part, confirm compatibility/specs, trust that you are an official distributor, and get enough support/shipping clarity to feel safe ordering.

I took a look at your store and you should consider doing the following:

1. Make the homepage value proposition and next action clearer. The hero leans on a generic promotions message, but it should quickly explain your Mitsubishi Electric / industrial automation expertise and give visitors clear paths like Browse Products, Request Quote, or Get Technical Support.

2. Improve product discovery before worrying only about SEO. The product grid and category cards should show the information buyers need to decide: part families, key applications, specs, pricing or quote paths, and clear differentiation between PLCs, HMIs, drives, and other categories.

3. Clean up the mobile experience. I would make the mobile product/category navigation easier to tap, reduce wasted promo space, and move buyers toward search, filters, or quote/support faster.

For SEO, I would start with collection and product pages around the actual terms buyers use, like model numbers, PLC/HMI categories, Mitsubishi part families, and application-specific searches. But the conversion side is just as important: if someone lands from search and cannot quickly verify they found the right component, they will leave.

If useful, I can point out the first 2 or 3 pages I would tighten first.