Help for Managing Newletters in Different Languages

Topic summary

Goal: Configure Shopify Flow to send newsletters in the correct language for a single-domain store with Italian (/), German (/de), and English (/en) language paths.

Approach: Use branching conditions based on customer.locale in the workflow. This field represents the customer’s language/locale and can be checked to route emails accordingly.

Rules implemented:

  • If customer.locale indicates Italy → send Italian newsletter.
  • If customer.locale indicates Germany → send German newsletter.
  • Else → send English newsletter.

Implementation details: A shared screenshot shows a Flow with conditional branches keyed to customer.locale, each triggering the appropriate marketing email.

Outcome: After applying the customer.locale conditions, the automation works as intended.

Status: Resolved. No remaining open questions. Explanation: Shopify Flow is the automation tool; customer.locale is a customer attribute used to determine language for communications.

Summarized with AI on December 16. AI used: gpt-5.

Thank you for your reply.

I attach a file where you can view the flow.

I don’t know which variable enter in the third box.