Hi @KostasV ,
I’m from Mageplaza, a Shopify solution expert.
I would be glad to review your website and provide feedback on improving its performance. Below are some suggestions to enhance your conversion rate:
1. Improving landing page
Your website isn’t effectively converting visitors into buyers despite your advertising efforts. Without seeing your ads, I can’t offer detailed recommendations on your landing page. However, here are some suggestions from Databox that you might find useful. You can read more in their article.
“When the click-through rate (CTR) is high but the conversion rate is low, it usually indicates an issue with the landing page. This is often due to a lack of effective calls-to-action (CTAs). To address this, create a clear CTA, such as a “Buy Now” or “Read More” button. This CTA can be a clickable image with a small amount of text or a simple button.”
2. Manage Cart Abandonment Rate
A high cart abandonment rate indicates many potential customers are not completing their purchases, contributing to low conversion rates. To address this, consider:
- Sending email reminders to customers about the items left in their carts.
- Offering incentives like discounts or free shipping to encourage them to complete the purchase.
- You can find more detailed guidance in Shopify’s Help Center.
- Adding promotional banner
You should add a high-quality, eye-catching hero banner with a clear value proposition and a strong call-to-action (CTA). Highlight any ongoing sales, new arrivals, or bestsellers to catch customers’ attention. Below is a reference:
4. New products
You should make ATC, discount labels and pricing more noticeable to encourage customers to buy products. See a reference below:
5. Improve search bar
You should improve it by making larger product images, showing price and discount information, including brand search, collection search, etc functionality to enhance search bar. This will help customers find their needs quickly, enhancing their shopping experience. Below is a reference:
I hope some of my suggestions are helpful, feel free to give me any feedback.
Good luck!