Help please, running out of options

Store Feedback

Topic summary

Store owner reports 6 months live, ~10 visits/day, only 2 sales; Facebook ads increased visits but didn’t convert. Seeking causes and fixes.

Immediate UX issues flagged: expand navigation beyond a single “Shop Now” to surface categories; improve logo visibility; add a clear homepage hero call-to-action and fix its broken link; add product filters to narrow choices.

Conversion-focused advice: strengthen UX (clear descriptions, high-quality images, fast load), build trust (badges, reviews, clear returns), ensure mobile optimization. Sharpen CTAs (call-to-action); if CTR (click-through rate) is high but conversions are low, landing pages likely lack effective CTAs.

Recovery tactics: monitor and address cart abandonment with reminder emails and incentives (discounts/free shipping). Consider promotions, competitive pricing, refined ad targeting, and email marketing. One member suggests a “Coupon Discount on Cart” app to surface codes at checkout.

Traffic/SEO: target ~1,000 monthly visitors; implement unique title tags/meta descriptions; follow Shopify’s SEO checklist.

Performance: PageSpeed Insights screenshot indicates mobile score “around 4x,” with a goal “above 6x”; compress images, streamline apps, and audit third‑party code.

Status: OP acknowledged feedback; no changes reported yet. Discussion remains open.

Summarized with AI on December 23. AI used: gpt-5.
2

Hi @BdayGiftIdeas ,

It sounds like there’s room to refine shopper experience on your site.

Rather than package all product categories under “Shop Now,” consider expanding the navigation to spotlight different items, helping visitors more easily find what they’re after.

Improving the design and placement of your logo could bolster brand recognition.

Your homepage hero can also be improved with a clear call-to-action. Also, you’ll need to fix the destination URL as the link doesn’t go anywhere.

Finally, explore adding filters to narrow down options for customers.

Good luck!