Hi @tessu_CBT You are welcome 
Also when I visit your homepage, I must say, I love your store’s design.
Based on my extensive knowledge in CRO, I recommend the following techniques to improve your conversion rates:
1/ Adjust content on the announcement bar
Simply saying “Join now” on an announcement bar can be confusing and leave customers guessing about what they’re joining. Here are some ways to improve it:
- Get early access to new programs! Become a VIP member today.
- Last chance! Become a member and enjoy these benefits before they’re gone.
2/ Highlight CTA button
Currently, it’s hard to realize that this is a CTA button. This button’s color is not so eye-catching because it is the same color as the other text, you can try another color for it.
Or you can adjust all the buttons to the same color.
3/ Add Testimonials on homepage
Display good reviews from happy customers. This helps new visitors trust your brand and feel more confident about buying from you.
4/ Run Christmas Offers
Discounts: Offer percentage discounts on memberships, personal training sessions, or merchandise.
Bundle deals: Combine memberships with other services, like nutrition consultations or access to online fitness classes.
Limited-time offers: Create a sense of urgency with flash sales or early bird discounts by using a Countdown timer.
Like this:
I hope that my recommendations will be useful and insightful for you. Merry Christmas!!
Wishing you continued success,