A Shopify app called Cool Climate Club enables customers to plant trees through optional checkout donations. Despite running search ads for two weeks (210 impressions), the app has received no installs yet, prompting the developer to seek community feedback.
Key features:
Free to use; merchants only pay for trees customers choose to fund
Plants trees across Canada via verified reforestation partners
Includes real-time tracking portal showing environmental impact
Already deployed in physical retail locations
Developer’s request:
Seeking honest feedback on improving the app listing’s appeal to merchants and encouraging community members to test the app and share insights on what might be hindering adoption.
Summarized with AI on November 2.
AI used: claude-sonnet-4-5-20250929.
We recently launched a Shopify app called Cool Climate Club. It lets customers plant a tree at checkout through a small, optional donation.
It’s been about two weeks since we started running a Shopify Search Results Ad - around 210 impressions, but no installs yet. I’d really appreciate some honest feedback from this community on what I might be missing or how to improve the listing.
A bit about the app:
It’s free to use — you only pay for the trees your customers choose to fund.
Trees are planted across Canada through verified reforestation partners.
Each store gets a tracking portal showing real-time results and total impact.
We already have a few retail partners using it in their physical stores — this version is built specifically for online Shopify shops.
If you’re open to trying it out or just sharing thoughts on how I can make the app more appealing to merchants, we’d really value that. It’s free and takes just a minute to install, and we would really appreciate your honest feedback!
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That’s a fantastic mission, and the name Cool Climate Club is really memorable! Launching an app, especially one tied to a mission, is tough, so kudos to you for getting it out there and running ads.
Don’t be discouraged by 0 installs at 210 impressions. The Shopify App Store is extremely competitive, and this initial performance tells us exactly e-zpassoh com where the friction points are. We can use this data to make some surgical improvements.
Here is an honest analysis of the current situation and concrete steps you can take to make the listing more appealing and convert those impressions into installs.