We’re excited to announce the launch of our new Baluchie Milano website and would love your help to make it perfect. If you have a few minutes, we invite you to explore the site and give us your honest feedback. We’re looking for input on everything from ease of navigation to product details and overall user experience.
Warm regards.
Hi @Alexj15
I just take a look into your store and here are several suggestion for your store. We see that you have Video banner and it helps create a lot of excitement for users, but using it will definitely have a negative impact on site speed, I highly recommend to use images if you want to improve the store speed.
Furthermore, I also notice that the announcement bar seems a bit too large, you can consider to design it and resize it a bit https://prnt.sc/iJgqBeTKvBRL.
Lastly, for desktop, I think it will be better to use a menu list instead of a burger menu, it will create better user experience.
I hope it helps.
Avada team
To enhance the website, start by focusing on streamlined navigation, ensuring menus are intuitive, and adding a visible search bar with filters. Improve product pages with detailed descriptions, multiple high-quality images, and user reviews to help shoppers make confident choices. Visual consistency is key; use a cohesive colour scheme and font style and consider interactive elements like hover effects to create a polished look. Optimizing for mobile with a responsive design and simplified navigation will cater to smartphone users. Also, speed is crucial: compress images, use lazy loading, and add a progress bar during checkout for smoother user flow. Finally, integrating personalized recommendations, a Wishlist feature, and a live chat can further engage users and support their journey from browsing to purchase.
Quick Enhancements:
Hi Alex @Alexj15 the store UI/UX as well as just the design appeal is really top notch. I’m impressed with it. To make a few suggestions, I would first suggest you add sections for best sellers and newest products- these two categories are common among the most successful Shopify stores. Also, I’d say you put the links to the accepted methods of payment at the bottom of the homepage under the social media links of the store.
I wish you and your store the best of luck!
Hi @Alexj15 ! I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.
First off, congratulations on launching your store! That’s an incredible milestone, and I can see the effort you’ve put into creating a unique, visually appealing brand. The hero video on your homepage adds a modern and artistic touch that draws in visitors right from the start.
I did notice, however, that the navigation bar is hidden within a collapsible menu on desktop. While this contributes to a minimalist aesthetic, I think it might impact the user experience slightly, especially on desktop or laptop, where users expect quicker access to navigation links.
Here are a few suggestions that I think might enhance navigation for your visitors:
1. Improved accessibility
Having the navigation bar visible at the top could make it easier for customers to explore different sections of your store without extra clicks. Desktop users usually expect quick access to navigation, so this could make browsing smoother. By keeping the navigation visible, you help guide users and reduce friction, making it easy for them to browse sections like “Store” or “Lookbook” without additional steps.
2. User flow enhancement
An always-visible navigation bar would allow customers to seamlessly move between sections, keeping them engaged with your content and products. With easier access to different pages, customers may feel more encouraged to explore, which can help lower your bounce rates and increase time spent on your site. This, in turn, can improve your store’s SEO, as search engines tend to favor sites that keep users engaged.
3. Consider dual approach
If you’re aiming to keep a sleek, minimal aesthetic, consider a hybrid approach. For instance, you could showcase key links, like “Store” and “Lookbook,” openly on the top bar, while keeping secondary links (e.g., “Contact Us,” “Track Order & Status”) in a collapsible menu. This setup maintains a clean look but still provides visitors with immediate access to essential areas, balancing style with functionality.
4. A/B testing to find the best layout
A/B testing is a great way to find the most effective layout without fully committing to one approach over another. Tools like Google Optimize or Hotjar can be used to measure engagement and visitor behavior, helping you decide if a visible navigation bar impacts metrics like session duration and conversion rate compared to the current hidden menu. Testing can offer valuable insights and provide data-driven decisions on what works best for your audience.
In the end, these changes are meant to make it as easy as possible for customers to explore your brand and products. Congrats again on the launch—I’m excited to see where your store goes from here!
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’. 
Best,
Tracy from the BON Loyalty team
Hey Alexj15!
Heddy from Gameball: Loyalty Program & VIP here!
Your new Baluchie Milano website has a visually appealing design, but consider enhancing product descriptions to provide more details about features and benefits. The navigation could be streamlined for easier access to categories. High-quality images are crucial, so ensure they load quickly. Adding customer reviews can significantly build credibility and trust, and with Gameball, you can encourage customers to leave reviews and engage on social media by rewarding them for their contributions.
Let me know if you need more specific advice!
Thank you for taking the time out to check out the store. Your improvements are noted.
Thank you for taking the time out to check out the store. Your improvements are noted. Much appreciated.
Thank you for taking the time out to check out the store. Your improvements are noted.
Thank you for taking the time out to check out the store. Your improvements are noted. I appreciate your complements or things we can make better.
You’re most welcome @Alexj15 
Hi @Alexj15
I just explored the Baluchie Milano website, and here’s my honest feedback to help make it even better:
Here’s a code snippet for adding a “Back to Top” button, which could enhance navigation for long pages:
Back to Top
This would make navigating long product pages easier!
I hope this feedback helps. The site already looks fantastic, and with a few tweaks, it can really shine. If you need any other assistance, feel free to reply, and I will try my best to help.
Best regards,
Daisy
