got a second phone call from Shopify, after having a hard time making the operator (second one) understand the issue… and a long wait (for checking stuff … ), told me a tech team is dealing with this situation and that they are aware of it, I am going to get a reply/explanation after they’ll fix it …
Topic summary
Multiple Shopify store owners are experiencing a critical analytics tracking failure where visitor counts have dropped dramatically (80-90%) despite actual traffic continuing normally. The issue began appearing 1-2 weeks ago for different users.
Key symptoms:
- Shopify dashboard showing drastically reduced visitors (e.g., 800/day → 20/day)
- Google Analytics also affected, showing minimal sessions
- Ad platforms (Google Ads, Facebook Ads) still reporting normal click volumes
- Only direct traffic or post-cart sessions being tracked
- Conversion rates appearing artificially inflated (20% vs normal 2-3%)
Root cause identified:
- The
{{ content_for_header }}code in theme files has been modified or corrupted - Specifically affects “monorail and trekkie events on page loads” (Shopify’s tracking scripts)
- Often occurs after theme updates or switches
Potential solutions:
- Check if
{{ content_for_header }}has been commented out or modified in theme.liquid - Contact theme developer to restore unedited version
- Shopify acknowledges this as a known bug they’re addressing
- Some users report the issue self-resolved after several days
Current status: Ongoing issue for many users, with Shopify support providing inconsistent responses. Some cases resolved, others still waiting after 3+ weeks.
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