You can, it would just require you to use the regular shopify editing and then adding addition rich text blocks using the title heading. It isnt a great idea to have more than one h1 tag on a single page as it will decrease your SEO. You have a better chance increasing your SEO by sticking to one h1 tag per page.
Topic summary
Main issue: A store owner’s SEO checker flagged a missing H1 heading; they need guidance to add an H1 in Shopify to improve SEO.
Suggested approaches:
- Theme editor: Navigate to Online Store > Themes > Customize and set a section’s heading to H1. However, users on the Spotlights theme report it’s unclear where the “heading level” option exists.
- Code change (central to understanding): In Edit code, open Sections > rich-text.liquid and change the heading tag from
to
in the block that renders {{ block.settings.heading }}. This directly sets the main heading to H1.
Scope questions:
- Adding H1 across pages (Collections, Blogs, About): One user asked whether to edit header.liquid; guidance given focused on rich-text.liquid, so page-specific implementation remains unresolved.
- Multiple H1 tags per page: Technically possible, but discouraged; best practice is one H1 per page to avoid SEO dilution.
Resources: A Shopify Community design thread was linked for changing the homepage H1. A separate link was shared without added context.
Status: Ongoing. The code-level fix is provided, but theme-specific editor settings and sitewide placement are not fully clarified.