Help with custom customer name in Shopify Email

Shopify Apps

Topic summary

A user is experiencing issues with customer name personalization in Shopify Email. Despite following documentation and using the correct variable syntax (shown as {proper name} in their code), test emails display the literal placeholder text instead of pulling the actual customer name from the database.

What they’ve tried:

  • Using interface buttons for personalization
  • Manually adding variables through code
  • Verifying their test email account has proper customer data (name and information) registered in Shopify

Current problem:
Emails arrive showing the raw variable placeholder (e.g., {proper name}) rather than the customer’s actual name.

The user has shared screenshots showing both their email template code and how the emails are rendering incorrectly. The issue remains unresolved with no responses yet.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.
1

I would like help, I’m trying to use custom names in my emails. However, without success, I’ve tried using the interface buttons, and even through the code. Apparently I’m using the variable name correctly in the email code. And even so, when sending the test email to my email (which is properly registered in the customer database with the name and necessary information), it arrives unexpectedly, without the name. Only with the text as {proper name} instead of the expected name of the registered customer.

I also attached an image of a personalized email with code made just to test the methods indicated by the documentation, and another image shows how the emails are arriving.

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