Help with high bounce rate

Shopify Discussion

Topic summary

High bounce rate on a newly launched Shopify store; bounce rate = visitors leaving after viewing one page. The store owner requests feedback.

Recent finding: A site check via PageSpeed Insights shows a mobile performance score of 59. Emphasis that mobile speed/usability strongly affects user experience, search rankings, conversions, competitiveness, and accessibility.

Recommended actions:

  • Improve engagement: clearer calls-to-action, better usability, and content that matches visitor intent.
  • Technical optimization: speed improvements and robust mobile responsiveness.
  • Navigation: make categories easy to find and consider adding a search function.
  • Content relevance: ensure landing pages align with ads or external links to avoid mismatched expectations.
  • Analyze traffic sources: evaluate audience quality and adjust marketing to attract more relevant visitors.

Resources and tools: Guidance articles on understanding bounce rate and boosting Shopify sales, plus the Yoast SEO app for Shopify (offers a 14‑day free trial) to improve visibility and rich results.

Notes: A screenshot of the PageSpeed Insights mobile results is included. No decisions reported; the thread remains open for further input.

Summarized with AI on December 20. AI used: gpt-5.
1

Hi - i have had my website live for a few months but am still getting a high bounce rate

any feedback/suggestions welcome

https://bennimd.com/

2 Likes
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Hi @Benni-MD ,

I checked your site https://bennimd.com/ and you have very good store.

To address a high bounce rate on your Shopify website, consider the following strategies:

  1. Improve Page Engagement: Ensure that your pages are engaging and meet the expectations of your visitors. This can involve improving the usability of your site, adding clear calls-to-action, and ensuring that your content is relevant to what visitors are looking for.

  2. Technical Optimization: Make sure your website is technically sound. This includes ensuring fast loading times and good mobile usability, as technical issues can negatively impact user experience and increase bounce rates.

    Upon checking your website using the Page Speed insights tool and the mobile performance score is 59. Please know that mobile performance is vital for delivering a positive user experience, improving search engine rankings, increasing conversions, staying competitive, and ensuring accessibility. Prioritizing mobile optimization helps ensure your website meets the needs and expectations of today’s mobile-centric users.

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  3. Navigation and Browsing: Make it easy for users to navigate your site. Ensure that category pages are easily accessible and consider adding a search function to help users find products quickly.

  4. Content Relevance: Check if the content on your landing pages aligns with the expectations set by any ads or external links leading to your site. If there is a mismatch, visitors may leave quickly, increasing the bounce rate.

  5. Analyze Traffic Sources: Look at where your traffic is coming from and whether those sources are bringing in the right audience. Adjust your marketing strategies if necessary to attract more relevant visitors.

For more detailed guidance, you can refer to these resources:

By implementing these strategies, you should be able to reduce the bounce rate and improve user engagement on your Shopify site.

I’m excited to let you know that the** Yoast SEO App** is now available on Shopify! This app can help you optimize your store’s SEO, improve its visibility and Rich Resuls. You can take advantage of a 14-day free trial to explore its features and see how it works for your store.