Help with keyword research in a niche

SEO
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1

Hi all

I need some advice on keyword research.

I have revisted keyword research in a product niche that we have as i need to do some work optimizing products as there are very poor at the moment all seem to be focusing on the same few keywords which is not great.

From the keyword research i have a fairly small list of keywords i can use for around 50 products and i don’t really want to use the same focus keyword for multiple products.

I have used google suggest/keyword planner and Ahrefs but can’t seem to get any more relevant phrases.

Any suggestions on what i do on these products with regards to the keyphrases and SEO?

Is there a free LSI tool that will give me a good list of long tail phrases i can use?

Many thanks

5

Thanks for the replies guys this is very helpful

6

Hi, @Mungo2007, user4772’s answer is very detailed and already covers most of the key points. That said, I would like to add deeper insight into keyword research for eCommerce.

I am not sure which industry you are in, but in sectors like fashion, product SEO can be very challenging. Even if you have a strong list of target keywords with high search volume and clear intent, it can still be difficult to rank them on Google.

Google now places strong emphasis on website authority, especially for user-built eCommerce sites such as Shopify. Google wants to see whether your site is truly qualified to sell and promote the products it offers.

To improve keyword rankings, you should build strong topical authority around your products. This can be done by publishing high-quality blog posts, guides, and reports. These content pieces help Google understand that you have real expertise, that your opinions are trustworthy, and that your products are likely to be high quality.

For example, if you sell fashion products, consider adding blog content around these topics:

  • Materials and sourcing: Explain what materials your clothes are made of, where they are produced, and what quality checks they go through.
  • Styling tips: Show customers how to wear your products, what items pair well together, and which accessories work best.

When a product is supported by strong informational content, Google tends to trust it more. This often leads to higher rankings, better user trust, and improved conversion rates.

In short, research not only product keywords, but also educational and how-to keywords related to your products.

Hope this helps.

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Thanks for thr replies - i think i now have this sorted after all the advice given

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Hi @Mungo2007

I saw your other posts; as I understood, you sell room lighting products.

Blog posts will help you build authority and expertise, YES! BUT… I totally understand it’d be hard to come up with the blog post ideas that are actually searchable, SEO-focused, and, well… not boring. (For this, you’d think about some semantically related topics. Content about bulbs and light might be boring to consume. I can help you with this — no penny wanted.)

And it’s almost inevitable that you may have several products targeting similar keywords.

About keyword research: no need to do keyword research, yes they are important, but no need to research and use the exact words/phrases/variations. If you write rich, quality, unique product descriptions and product titles, you’ll use keywords in any way. If someone searches “bulb light that you put in the wall“, the results will show “wall sconce“. Recommendation: write descriptions in a way that you describe the product fully. When content is crawled, the words and their relations to each other, and the whole context are taken into consideration.

Here are my suggestions for product pages:

  • Implement structured data for products — price, stock availability, reviews, return policy, etc. (I’m sending you the resources via DM, if you may.) There are apps that are doing this, as I know.
  • Focus on writing unique product descriptions. Avoid things like “This product is designed to provide lighting for indoor spaces and can be used in various room environments.“ — bla bla filler sentences. Instead, write a description where you clearly tell the material (I’ve got no idea about the bulbs or lights; I’m just guessing), the color, size.
  • Next, or further, add rich content like an installation/maintenance guide, the bulb size they require (again, I’m just guessing; you know better). Give as much detail as if it’s the only product you sell. Leave no guesswork to shoppers.

Hope this helps!

Example structured data:

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Product",
  "name": "Acme Ultra Wireless Headphones",
  "image": [
    "https://example.com/photos/headphones1.jpg",
    "https://example.com/photos/headphones2.jpg"
  ],
  "description": "High-quality over-ear wireless headphones with active noise cancellation and 30-hour battery life.",
  "sku": "AUWH-2026",
  "brand": {
    "@type": "Brand",
    "name": "Acme Audio"
  },
  "offers": {
    "@type": "Offer",
    "url": "https://example.com/products/ultra-wireless-headphones",
    "priceCurrency": "USD",
    "price": "149.99",
    "priceValidUntil": "2026-12-31",
    "itemCondition": "https://schema.org/NewCondition",
    "availability": "https://schema.org/InStock"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "reviewCount": "87"
  }
}
</script>
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Absolutely! Focus on creating unique, keyword-rich product descriptions that naturally incorporate long-tail phrases. Use tools like Ubersuggest or LSIGraph (free options) for LSI keywords. Also, analyze competitors’ product pages for keyword ideas. Diversifying your keywords across products can boost visibility and reduce competition. Keep testing and refining!