Help with picking a Shopify account name, and poll

Shopify Discussion

Topic summary

Choosing a permanent Shopify account subdomain and whether to match the brand name exactly. The OP worries about security implications and notes many big stores use variations; in an edit, they say only 3 of the top 15 Shopify stores use their exact brand as the myshopify.com subdomain.

Key points:

  • {subdomain}.myshopify.com is an internal Shopify subdomain. Customers should ideally use a connected custom domain (e.g., brand.com).
  • The Shopify account/subdomain name does not impact store security.
  • Practical advice: choose an available subdomain reasonably close to the brand; exact match is not required.

Additional input:

  • Another participant offers to help brainstorm names and run a poll if the OP shares brand details (name, industry, audience, themes).

Outcome & status:

  • No decision recorded from the OP. Guidance favors connecting a custom domain and treating the internal subdomain as a secondary concern.
  • Discussion remains open.
Summarized with AI on December 31. AI used: gpt-5.
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Currently creating my Shopify store. I know the name of the Shopify account cannot be changed down the road, so should I use the exact name of my brand as the Shopify account name? E.g. for abc.com, the account is abc.myshopify.com. What are the pros and cons of using the business name as the Shopify account name word for word? Does it make it easier to hack into my website or it actually doesn’t change anything?

I’m asking because of mainly two reasons: I’m creating an account now, and I see a lot of the big brands use short forms/add dashes/add words to the account name instead of using the actual name of the brand (even though it’s available). Secondly is that the store will be stuck with the account name I chose forever, so I want to make the right choice. Is there drawbacks to using the actual name? And how many of you do so?

www.partycityfeedback.com

Edit: of the top 15 performing Shopify stores, only 3 uses their brand name as their account name

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Hi @ChristinaRandol !

Your {subdomain}.myshopify.com is the Shopify internal subdomain. While you could technically run your business via this address, it is definitely recommended to connect your own domain once you want to publish your store. The naming choices you make with your Shopify-account do not influence your shop’s security.

So, just choose something close enough to your brand name that is still available and go for it :slightly_smiling_face:

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Of course! I’d be happy to help you with picking a Shopify account name. To get started, could you provide me with some information about your brand, such as its name, industry, target audience, and any specific themes or values you want to convey? With that information, we can brainstorm some ideas together. Additionally, if you’d like, we can create a poll to gather opinions on the potential names you’re considering. Let me know how you’d like to proceed!

Kroger survey