If you want to install it to the live store that you intend to use the app on when you’re done then you can set its distribution method which will allow you to install it to that one store.
If you want to install it to a live store that isn’t the one you intend to install it on when you’re done you’ll want to create a new app since custom apps can only be installed on a single store.
Generally you shouldn’t need to use a live store for testing as development stores let you test nearly all app functionality.