(UGC, product explainers, founder story, reviews?)
Hey Suffians,
Thanks for bringing this Question to Shopify community.
The answer of the asked Question based on the nature of the product or the purpose of the products.
If you could share your store url so that I can take a look and provide you the best answer.
Waiting to hear back from you.
Thanks
Hi, Yes the Url is: https://thefancydress.co.uk/
It’s a UK-based Fancy Clothing and Accessories Store.
Thanks.
TikTok live shopping (product explainers and reviews) has done numbers for us! But definitely follow your audience and always A/B test or experiment for growth. UGC better be in controlled environments, like influencers unboxing and sometimes reposting users’ videos.
A founder story will do well for soft selling and awareness, again, it’s different for each brand.
Hi your homepage is pretty colourful and a bit busy while scrolling through. Have you got any video examples put on your store already? I can share some comments for a visitor.
From what I’ve seen, short product demo videos and quick problem solution style videos tend to convert well. They help customers quickly understand how the product works and why they need it. Authentic user-style videos also seem to perform better than overly polished ads.
How about packing videos (like the opposite of unboxing videos)? Has anyone tried?