(UGC, product explainers, founder story, reviews?)
Topic summary
The original poster asks which video content types (UGC, product explainers, founder stories, or reviews) drive the most conversions for Shopify stores.
Store Context:
- The discussion centers on a UK-based fancy clothing and accessories store (thefancydress.co.uk)
- One commenter notes the homepage appears colorful and busy
Video Strategy Recommendations:
- TikTok live shopping featuring product explainers and reviews has shown strong performance for one participant
- UGC works best in controlled environments - specifically influencer unboxings and selective user video reposts
- Founder stories are effective for soft selling and brand awareness
Key Advice:
- Video effectiveness depends heavily on product type and purpose
- Always A/B test and experiment based on your specific audience
- Different approaches work for different brands
The discussion remains open, with participants requesting video examples from the store to provide more specific feedback.
Hey Suffians,
Thanks for bringing this Question to Shopify community.
The answer of the asked Question based on the nature of the product or the purpose of the products.
If you could share your store url so that I can take a look and provide you the best answer.
Waiting to hear back from you.
Thanks
Hi, Yes the Url is: https://thefancydress.co.uk/
It’s a UK-based Fancy Clothing and Accessories Store.
Thanks.
TikTok live shopping (product explainers and reviews) has done numbers for us! But definitely follow your audience and always A/B test or experiment for growth. UGC better be in controlled environments, like influencers unboxing and sometimes reposting users’ videos.
A founder story will do well for soft selling and awareness, again, it’s different for each brand.
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Hi your homepage is pretty colourful and a bit busy while scrolling through. Have you got any video examples put on your store already? I can share some comments for a visitor.
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