Hello,
I rebranded my business from a Women’s Shoe and Accessories brand to just focusing on Women’s jewelry. It took me close to a year but I am finally ready to relaunch.
I would like some thoughts/feedback on my site.
I won’t limit or tell you all what to provide but I will ask if you can provide feasible/attainable feedback that can implement by Friday. But i do appreciate any and all feedback!
My store site: www.shoppreeminence.com
password: 11201994
You should change your menu.
Most people know to click the logo or back button to go to home. Remove home from your menu.
Instead of having Shop, have the categories in the main menu. Don’t have visitors do more clicking then what they need to do.
I see if you have sold out items. I really love the Klaviyo back in stock notification for collecting emails when the product is sold out. Often times it can lead to selling out again.
There is no way to shop directly from your hero image. Send them to your best sellers.
I have a ton more insight from working with 20,000 merchants. This should get you started.
Thank you so much for the insight!!
I will definitely make some of those adjustments. I didn’t realize my main menu you could just be my collections. Going to try and make that adjustment now. Thanks again!
Quick question sorry, what is Hero image…sorry if that is a dumb question. Just trying to understand your feedback on the last point.
The hero image is the big image on the homepage right underneath your menu.
Thank you!!
Thank you so much! I love your ideas! I am definitely not a coder so I will make another discussion and see how to implement your top two suggestions. Thank you so much!
Hi @mdmiddl2 ,
I’m Garcia from PageFly - Shopify Advanced Page Builder App.
I love your store’s design, it looks so elegant and professional. From my CRO expertise, I’d like to give you my suggestions as hereby:
1. Resize the sticky header
It’s great when you have a sticky header which makes it more convenient for your vistors to navigate around the site.
Another thing you might care about is that the sticky header with the current logo might take significant space while scrolling with the logo above the navigation buttons. So I would like to suggest that you resize the logo and place the logo alongside the navigation buttons in the same row to save more space to showcase the products.
2. Add a CTA button to the hero banner
A primary call to action button is one of the important things for the home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, a product page, etc.
It’s such a loss when you miss a “Shop now” button on your banner. A CTA button here will urge visitors to make the purchase and it is a great way to optimize your home page.
And please rest assured that all CTA buttons should have the same styling to boost the conversion rate.
3. Make sure the styling is consistent
If you can increase the spacing of both sides inside the “What Makes Preeminence Different” section, I bet this section will not be easily overlooked anymore.
Note that the text inside should be vertically well aligned with the spacing in the section below it, like this:
This tactic should apply to all texts, images, and CTA buttons.
For example, the icons in this part are not the same size, and some have thicker borders than others so I think you should recheck:
4. Add testimonials - customer reviews as photos
This section will help you build customers’ trust, so it’s awesome when you have it on your homepage.
However, it’s much better if you can show rating stars for each product and add customer reviews as photos because it’s much more valid for your customers.
For instance:
And that’s my feedback! Hope it helps you boost the conversion rate.
You worked hard in 2023 so I hope you get all the rest you need in 2024. Happy selling!!!
Cheers!
Garcia | PageFly Team
