High Bounce Rate - Feedback on my Store

[EloraDesigns]

Dear Shopify Community,

Our store has been up for 2-3 weeks and we are getting great traffic but a very high bounce rate. The site performance is fine and loading speed is fine. We would love feedback on our landing page to see if there are changes we could be making to improve engagement. www.eloradesigns.com

[gandharv1]

I am piloting a tool to do detailed Website Content Audits for landing Pages (https://www.saleso.ai/product/website-content-feedback-tool ). As a part of that, generated a detailed report for your page here - https://drive.google.com/file/d/1WlvmZle8318A4Az3pdDZosW1BpN658nD/view?usp=sharing. If that is cumbersome, you can also find a summary here - https://drive.google.com/file/d/1TZ0V2AOOlbwlFXpet-6JsnOEKCfbV6DZ/view?usp=sharing. Hope this is useful to you. If possible, do give me feedback on it.
Of course, I would specifically focus on the top fold feedback, which is probably what you wanted.

[EloraDesigns]

Hello Gandharv1,

Thank you so much for this thoughtful assessment! Your recommendations really resonate with me and I will prioritize implementing the suggestions you make. Very much appreciate you taking the time to provide your thoughts.

[PageFly-Kate]

Hi @EloraDesigns ,

I’m Kate from PageFly - Shopify Landing Page Builder.

Congrats on your new store! The website looks clean & modern in general. But from my Conversion Rate Optimization expertise, I would like to give you some suggestions for store design to make it more stunning and help you get more engagement & increase sales.

1. General

• Header & Footer: The header currently contains a lot of information and so it’s a bit overwhelming while there is no footer. I recommend you move these below to the footer menu. Also make the icon image smaller to the left to get a better visual for the header.

• Use Announcement bar for your store:

This content below seems like an announcement so consider using announcement bar on the top of the site to highlight it better

Reference:

2. Homepage

• Use a bespoke image of what products you are selling so that within 5s landing on your site, visitors can be impressed and aware of your products.

Reference:

• Create a product showcase with “See more” button

Your store provides a wide range of products. So I recommend adding the See more / Explore more button to your first product showcase section to allow shoppers to view additional products. This would help reduce bounce rate as they can continue to explore other options to their liking, so increase shoppers’ engagement & allow more chances of getting sales.

• Show Key USPs using icons

Your current homepage lacks information about your brand & products. It may increase the bouncing rate as users don’t find important content they need. Helpful, easy-to-see, and unique benefits icons quickly introduce your benefits and give a reason to purchase from you instead of the competition.

• Add star reviews and customer profile to your testimonials to increase trust

3. Collection page

• Add secondary hover on image for your product display

I see you have not added a secondary hover on image on your collection page yet. Instead of a single static image, it would be better if you can show how your products are in daily life usage or unique details/patterns of them, which can increase the likelihood of making a purchase.

4. Product page

• Use option swatches to display product variants

Instead of just listing labels of product variants, you can consider using option swatches to showcase different options of the product. Swatches are intuitive and user-friendly which would enhance the shopper experience.

Reference:

• Optimize product description display

Your product description is very lengthy & text-heavy. Consider compressing it into accordions / content tab (collapsible content tabs) as the shipping & return section right below so that your product pages look better-structured & the shoppers’ experience is enhanced.

Reference:

That’s all of my feedback. Hope it will increase your website’s conversion rate. Feel free to reach me in the reply section if you need further discussions. Wish you luck and endurance on your entrepreneurship journey!

Cheers,

Kate | PageFly Team

[EloraDesigns]

Hello Kate,

Thank you so much. I should have posted my request for feedback much sooner as I had no idea how much room for improvement I had. I thank you for taking the time to provide your thoughts.