High dropoff from reach checkout to complete checkout

Topic summary

A store owner is experiencing a significant conversion problem in their checkout funnel:

The Issue:

  • 7% of visitors reach the checkout page
  • Nearly 0% complete the purchase
  • This represents an extremely high checkout abandonment rate

Visual Data:

  • An attached screenshot shows the funnel metrics, illustrating the dramatic drop-off between checkout initiation and completion

Current Status:

  • The owner is seeking explanations for this severe abandonment pattern
  • No responses or solutions have been provided yet
  • Common causes for such issues typically include unexpected shipping costs, limited payment options, complicated checkout processes, or technical errors
Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.

I have a 7% reach checkout rate, but almost 0 people complete it. Anyone know why?

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