High PPC and no tangible results - How to approach?

Ask Me Anything Q&A Googleshoppingamarepo

Topic summary

A small jewelry brand owner in Greece is struggling with Google Ads Shopping campaigns for products priced around $10. Initial campaigns generated 1-2 quick orders but then burned through budget without additional results.

Key Challenge:

  • Low product prices (~$10) mean tight profit margins
  • Limited budget prevents aggressive scaling
  • Uncertain whether increasing ad spend will improve performance

Recommended Solutions:
Two structured approaches are suggested for better campaign control:

  1. Standard Shopping campaigns with advanced strategy (video tutorial provided)
  2. Performance Max configured specifically for shopping ads only (video tutorial provided)

The advice emphasizes gaining more control over campaigns rather than simply increasing budget, given the low margins on jewelry products. The discussion remains open regarding which approach to implement.

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.
1

I have ran a couple of campaigns with Google Ads in the past, They give me some hope, but instantly disappoint me afterwards.

I have a small jewelry brand, with products around the 10$ Price mark, and selling to Greece.
I have run a shopping campaign in AW previously, gotten 1-2 orders relatively quick, only for google ads to just go on to burn money without tangible results. I haven’t played around with a large budget, but I don’t have a pile of cash sitting around, and would hope to increase budget gradually, as sales come in.

What do you think about this? Is it a good Idea to give it more budget to play with?
Specifically for Shopping campaigns with low priced products in the jewelry commerce space, what do you recommend?

Thanks for all the info!
Sincerely,
Alex

2

Hello Alex, thank you for your question. While yes, giving more budget will give Google more data to learn about, however as your sales values are $10, your margins will be small, so I recommend you control more what you do.

You can get more control using one of the two strategies below.

You can try setting up standard shopping campaigns with an advanced strategy, explained here: https://www.youtube.com/watch?v=CiRIDzRrHno

Or you can try and setup performance max for shopping ads only, explained here: https://www.youtube.com/watch?v=z6VhX7MqIgY

1 Like