My main products I sell on my store range from $700-$1100. So my customers don’t hardly ever convert on one visit. Because of this, I’ve struggled to hone in accurate attribution data. First click and last click isn’t a good representation of what advertising is working. What advice do you have for this?
@thechuckbucket that’s a pretty common problem for high-ticket brands, and honestly, there’s no perfect solution.
A lot of brands in your situation just accept that attribution is gonna be messy and embrace it. Multi-touch customer journeys are the reality when you’re selling $700-1100 products.
There are some Shopify apps that can help give you a better picture - Triple Whale and Elevar come to mind. But even with those, you’re not gonna get perfect attribution data.
What I’d recommend is using multi-touch attribution in GA4 and Shopify (the kind that distributes credit across multiple touchpoints, not just first-click or last-click). That’ll at least give you a more realistic view of what’s actually contributing to conversions instead of over-crediting or under-crediting specific channels.
But yeah, in full transparency, this is just something you’ll need to work around rather than solve completely.
Hope this helps!
Carlos